Stroudtech Solutions

Stroudtech Solutions is  an IT Solutions provides end-to-end business solutions that integrate latest technologies

Computer repairs and laptop repairs around Innisfil

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

From The Client

“Chike is an incredibly knowledgeable SEO consultant with an unmatched understanding of schema and SERP. His knowledge is only surpassed by his commitment to the quality of his work and his customer responsiveness. I am very glad I contacted Chike and I look forward to working with him in the future as well. Highly recommend his services”